Mobility management refers to the promotion of sustainable transport. At the core of mobility management are 'soft' awareness-raising measures like information, communication and marketing campaigns. Mobility management measures do not necessarily require large financial investments and may provide cities with good value for money.
The AENEAS project's Staying Mobile: A guide to mobility management in ageing societies report is an in-depth review of innovative case studies from across Europe to encourage the use of public transport and cycling among older citizens and help them remain active and mobile.
This publication offers suggestions for promoting the use of walking, cycling and public transport, based on what has already been accomplished in European cities over the past decade. The publication focuses on activities for European Mobility Week and Car Free Day which take place in September, but can form part of a mobility management campaign anywhere at any time of year. It also makes recommendations for raising awareness through communication and social media work.
The CONNECT project designed two separate campaigns, one aimed at primary schools (Traffic Snake Game) and the other targeted at secondary schools (ECO-TRIP). Both aimed to encourage children and young people to travel to school using sustainable methods of travel.
You can download the CONNECT booklet with lessons learned, as well as several teaching and training materials below.
Although there are many good general principles for reducing the environmental impact of an individual or group's activities, different groups may need to consider specific aspects. Additionally, many industries and sectors may not be aware of, or lack the capacity to implement, specific measures to reduce their carbon footprint.
This guidance document addresses the need to make new building projects accessible to sustainable transport modes. It is primarily targeted at investors, developers and urban planners and focuses on the situation as it applies to the city of Graz (Austria). However, it can also apply to other cities and functions mainly as a best practice guide.
See below to download the document.
A workplace travel plan is a long-term management strategy employed by an organisation to promote more sustainable transport among staff, visitors and deliveries to its site.
This can simultaneously bring about a number of benefits such as a reduction in associated CO2 emissions, cost savings, reduced congestion and improved health through active travel so that both employers and employees truly benefit.
The COMMERCE project produced a publication and a 12-page summary booklet to help organisations in drafting workplace travel plans.
Ensuring that children adopt sustainable mobility behaviour early will go a long way to resolving future challenges in a variety of policy areas, including transport, the environment and health. Teaching children to cycle, to use public transport and to consider walking short distances rather than being driven, will reap numerous benefits through developing adults who will opt to use these modes more so than private cars.
Travel plans can be thought of as packages of measures which promote cleaner and greener travel choices and reduce reliance on private cars. Travel plans are tailored to the needs of individual organisations and are quick and cheap to develop, as well as being effective.
Local travel plan networks are groups of organisations that can share resources and ideas and support one another in developing and implementing a travel plan in their area. The TRAVEL PLAN PLUS project has developed a practical guide for implementation and recommendations for policy-makers to aid this process.
This training material raises awareness about how getting people to use sustainable forms of transport such as cycling, the bus or train are not only possible but crucial. To achieve this it is necessary to exert influence on the mobility behaviour of very young children and parents, starting at birth and continuing throughout kindergarten and primary school.
Travel awareness and mobility management activities are 'soft policy' approaches. They can be used as independent activities but also together with 'hard policies' such as infrastructure investment. Here they can maximise the benefits of the investment.
