Definition – An awareness campaign
is an approach that can be used to attract public attention to priority issues, such as congestion, air pollution or road safety, and to encourage the use of sustainable transport modes. Several studies have shown that it is only through active awareness campaigns that behavioural change can be initiated. Campaigns can also be an important supplement to infrastructure development measures – see also measures (attitudinal and behavioural).
Relevance to SUMP – Awareness campaigns can either play a role in the context of the development process of a SUMP or in the implementation process of certain mobility measures. Campaigns can seek to overcome subjective barriers by providing positive information.
Source: Oxford Dictionaries (online); GUIDEMAPS, 2004