Organising an individualised social marketing campaign for sustainable transport solutions in cities

By News Editor / Updated: 07 Sep 2015

This training workshop, organised by CIVITAS VANGUARD provided a theoretical background to individualised social marketing; a generic step-by-step guide for setting up an individualised marketing campaign; and real-life examples and concrete case studies.

Participants were encouraged to bring in their own experiences and questions. This workshop introduced participants to the general concept of individualised social marketing with an emphasis on the benefits. All phases of an individualised social marketing campaign from planning, to implementation and evaluation were covered, with a particular focus on the main dos and don’ts to ensure the campaign is a success.

Market segmentation, being an important aspect of individual marketing, was also addressed, both from a theoretical and practical perspective. A number of inspiring good practice examples were provided to illustrate how others have used segmentation to enhance the success of campaigns they have implemented.

Title: 
Training ISM: Step by step guide for a successfull social marketing based intervention
Language: 
EN
Title: 
Training ISM: Local Challenge in Coimbra
Language: 
EN
Title: 
Training ISM: The Segment project
Language: 
EN
Title: 
Training ISM: Promoting Sustainable Urban Mobility with CIVITAS
Language: 
EN
Title: 
Trainig ISM: Individualised social marketing - what’s in a name
Language: 
EN
Title: 
Training ISM: Personalised Travel Planning in BH
Language: 
EN
Title: 
The Hammersmith Study
Language: 
EN
Title: 
VANGUARD report Toulouse
Language: 
EN
Title: 
Training ISM: Using MAXSem in an evaluation tool
Language: 
EN
Title: 
Training ISM: Resource Pack
Language: 
EN
Title: 
Training ISM: Using the market segmentation model (MaxSem) in an evaluation tool (MaxSumo) within the context of a Company Mobility Plan
Language: 
EN
Title: 
Training ISM: Introduction to social marketing and segmentation
Language: 
EN
Published: 
17 May 2011
Topic: 
Mobility management