Online course on AMC: a direct marketing tool to increase rural public transport use

By Gabor Heves / Updated: 06 Jun 2016

The Smart Move project promotes the use of public transport in rural areas through the active mobility consultancy (AMC) concept. The central objective of the project is to promote the use of existing public transport services via a personalised travel marketing approach.

The SmartMove project has developed a free, easy-to-use online course that offers insights into the SmartMove approach. It provides background information and presents the first-hand experiences of SmartMove project partners.

The course discussion forum allows participants to discuss concerns and questions with other participants and the project team.

In addition, every Tuesday between 24 May 24 and 28 June the SmartMove team is offering virtual office hours. Please contact the SmartMove team between 10:00 and 12:00 during these dates and they will provide assistance and advice on developing an AMC campaign.

For more information on the course and the forum, and to see the SmartMove team's contact details, visit

02 Jun 2016
Public and stakeholder involvement
Walking and cycling
Collective passenger transport
Traffic and demand management