Travel awareness and mobility management activities are 'soft policy' approaches. They can be used as independent activities but also together with 'hard policies' such as infrastructure investment. Here they can maximise the benefits of the investment.
Soft policies such as organisational measures, information and publicity campaigns can influence peoples' awareness, attitudes and travel behaviour - and encourage cycling, walking and the use of public transport. Measures include company or school travel plans, a combination of mobility and health issues, cycle training and car-free days. This presentation gives an introduction to the topic of mobility management.