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Integrated planning

By News Editor / Updated: 06 Aug 2015

The CIVITAS High Level Training Workshop on Integrated Planning provided participants with a thorough understanding of integrated planning as a means to better manage transport in cities. Using real-life experiences from Ghent (Belgium) and Nantes (France), it substantiated the need for integrated planning, providing insights in the planning and operational process, and presenting the tools presently at hand.

This training workshop, organised by the CIVITAS VANGUARD project, provided a theoretical background to individualised social marketing; a generic step-by-step guide for setting up an individualised marketing campaign; and real-life examples and concrete case studies.

Participants were encouraged to bring in their own experiences and questions. This workshop introduced participants to the general concept of individualised social marketing with an emphasis on the benefits. All phases of an individualised social marketing campaign from planning, to implementation and evaluation were covered, with a particular focus on the main dos and don’ts to ensure the campaign is a success.

Market segmentation, being an important aspect of individual marketing, was also addressed, both from a theoretical and practical perspective. A number of inspiring good practice examples were provided to illustrate how others have used segmentation to enhance the success of campaigns they have implemented.

Resource pack

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Final report

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How to finance implementation plans and investments?

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Developing the Ghent station area

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Nantes Metropole's new PDU

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Integrated thinking about transport findings from the ELTIS-Plus project on SUMP

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Introduction to the integrated planning toolbox

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Integrated mobility and land use planning in practice in Romania

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Planning tools: models and software

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Sustainable urban development and integrated planning tools. Practice in Romania from a Dutch perspective

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Tram-train integration

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Urban transport policy: the EU perspective

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Practical exercise

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Published: 
26 May 2011
Topic: 
Urban mobility planning
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