Ensuring that children adopt sustainable mobility behaviour early will go a long way to resolving future challenges in a variety of policy areas, including transport, the environment and health. Teaching children to cycle, to use public transport and to consider walking short distances rather than being driven, will reap numerous benefits through developing adults who will opt to use these modes more so than private cars.
The CONNECT project has produced a booklet about two mobility campaigns for young people, the Traffic Snake Game and the ECO TRIP campaign. The booklet describes the projects and how they were carried out. It offers thoughts on the results and lessons learned that can be applied to other mobility campaigns targeting children and young people.
See below to download the booklet.
Photo by Traffic Snake Game