Developing healthy-living and active mobility campaigns

By Florinda Boschetti / Updated: 14 Dec 2016

The SWITCH project has developed a comprehensive 'Campaign Guide', an easy to read and attractively illustrated document covering the following aspects:

  1. Key principles of a SWITCH campaign
  2. How to prepare a campaign
  3. Step-by-step implementation advice
  4. Evaluation guidelines, and
  5. Success stories from five pilot cities.

The Campaign Guide also includes a so-called 'Toolbox' with all kinds of support material (e.g. checklists, sample surveys, postcards etc.) that can be used and adjusted to each city’s local context.

The Campaign Guide and Toolbox are made of numerous materials, documentation and examples in English and other languages which proved successful in changing people’s daily travel behaviour in the SWITCH cities and beyond.

The documents are available to download below. They are also accessible on the SWITCH website, together with the SWITCH Toolbox.

Link: 
SWITCH Toolbox
Documents: 
File: 
PDF icon switch_campaign_guide_fin_web.pdf
Title: 
SWITCH Campaign Guide
Language: 
EN
File: 
PDF icon switch_campaign_guide_de_fin_web.pdf
Title: 
SWITCH Campaign Guide
Language: 
DE
File: 
PDF icon switch_campaign_guide_es_fin_web.pdf
Title: 
SWITCH Campaign Guide
Language: 
ES
File: 
PDF icon switch_campaign_guide_pl_fin_web-2.pdf
Title: 
SWITCH Campaign Guide
Language: 
PL
File: 
PDF icon switch_campaign_guide_romanian.pdf
Title: 
SWITCH Campaign Guide
Language: 
RO
File: 
PDF icon switch_final_report.pdf
Title: 
SWITCH Final Report
Language: 
EN
Published: 
March 2016
Topic: 
Walking and cycling, Mobility management
Related tools: 
CIVITAS Policy Note - The use of social media to involve citizens in urban mobility projects and city planning