Mobility systems can impact our behaviour, shaping our choices regarding where to live, shop, work, and how to spend our leisure time. However, even the most incredibly sustainable mobility innovation will have no impact if it is not used and accepted. Thus, the introduction of mobility innovations has to be accompanied by behaviour change.
CIVITAS FastTrack helps cities accelerate the roll-out of sustainable mobility innovations through knowledge-exchange and capacity building. It supports participating cities in considering how mobility innovations will change behaviours, and how behaviour change can speed-up the uptake of innovations.
FastTrack cities has identified four topics of particular interest when considering the relationship between mobility innovations and behaviour change:
- Tailoring messaging to target different audiences;
- Designing awareness campaigns;
- Understanding mindsets;
- Understanding users.
Cities developed their capacity in these domains through knowledge-exchange and expert inputs.