How to get more people to cycle? Join the webinar by the Interreg Europe Policy Learning Platform on 4 February from 14:00 to 15:30 PM and find out.
By taking a close look at winning solutions to induce behavioural change towards cycling in various segments of the urban population, interested stakeholders may discover innovative ways to have more people embracing the bike as a pollution-free and socially inclusive mode of transport.
Topics and speakers include:
- Albert Palomo (from the Catalunya Regional Government, Department of Territorial Sustainability) will give a keynote speech on increasing sustainable mobility by acting on behavioural change in schoolchildren with regard to cycling (School Chance)
- Steve Coucheman (Head of Bike Traffic Office at the Canton of Zurich) will present the cycling exam for school kids and new dedicated on-line platform in Zurich;
- Maria José Rojo (Project Manager and Coordinator for Active Travel and Health at POLIS) will speak about influencing employees' mobility behaviour and the employer approach in the Maastricht regional SUMP (REFORM);
- Tom Geens (Head of the Education Team at Pro Velo) will intervene on bike trainings targeted at women, adults, and elderly people in the Brussels Capital Region.
The webinar is the third of a series of three webinars on cycling cities. The other Cycling Cities webinars are:
- Cycling Cities I - Strategic planning for cycling: 21 January 2021 from 14:00 to 15:30 PM
- Cycling Cities II – Infrastructure Development: 28 January 2021 from 14:00 to 15:20 PM
In order to register for this webinar, you need to have an Interreg Europe online account, which is free and open to policy makers, academics, experts and others with a keen interest in regional development policies in Europe. If you are not a member of the Interreg Europe community, then please create a free account.