CIVITAS Training Individualised Social Marketing

By News Editor / Updated: 15 Oct 2014
Tuesday 17 May 2011 at 01:01
Wednesday 18 May 2011 at 01:01
Toulouse, France
Language: English
Past event
We would like to invite you to the CIVITAS VANGUARD training on organising an individualised campaign for sustainable transport solutions in cities. The training will take place in Toulouse (France) on 17 and 18 May 2011. The training is organised by CIVITAS VANGUARD, with the support of EPOMM-Plus. Participation is free of charge.

This training workshop, organised by CIVITAS VANGUARD will provide:
  • theoretical background to individualised social marketing;
  • a generic step-by-step guide for setting up an individualised marketing campaign;
  • real-life examples and concrete case studies.
Participants are encouraged to bring in their own experiences and questions.

This workshop will introduce participants to the general concept of individualised social marketing with an emphasis on the benefits. All phases of an individualised social marketing campaign from planning, to implementation and evaluation are covered, with a particular with a focus on the main do’s and don’ts to ensure the campaign is a success. Market segmentation, being an important aspect of individual marketing, will also be addressed, both from a theoretical and practical perspective. A number of inspiring good practice examples will be provided to illustrate how others have used segmentation to enhance the success of campaigns they have implemented.

Target groups of this training are:
  • CIVITAS PLUS measure leaders and local dissemination managers
  • CIVITAS FORUM Network cities and other cities interested in the topic

We strongly recommend participants to join the European Conference on Mobility Management from the 18 to 20 May in Toulouse. More information on www.ecomm2011.eu.

For the invitation, preliminary programme and travel information, please click here.

Please note: The number of participants is limited! Registration is necessary. Registration is possible until the 20th of April 2011.



CIVITAS VANGUARD
training@civitas.eu