This 3rd Florence Intermodal Forum aims at critically reflecting on the concept and practice of 'Mobility-as-a-Service' and assess its generalisability at an EU level. It will do so by:

• presenting the implementation of the Mobility-as-a-Service concept in the urban area of Helsinki;
• looking at today’s passengers’ needs and how operators can address them;
• identifying some relevant technological initiatives that are driving the change in transportation and mobility, especially in the area of the ICTs; and by
• crystalising the enabling role that EU regulation might play.

In short, the purpose of this 3rd Florence Intermodal Forum is to reflect on the practicability and generalisability of the “Mobiliy-as-a-Service” approach. We will do so by learning from visionnaires, experts and practioners from the city of Helsinki and the Finnish Ministry of Transport and Communication, representatives of the European Commission, passengers’ associations, regulators, operators, associations and academics.

The environment provided by European University Institute helps to facilitate an open dialogue among key players, such as Ms Magda Kopczynska (Director for Innovation and Sustainable Mobility at DG MOVE, European Commission), Mr Trevor Garrod (Secretary General of the European Passengers' Federation), Ms Merja Kyllonen MEP (Member of the Transport and Tourism Committee of the European Parliament), who have already confirmed their participation.