The development of effective measure packages is at the core of Sustainable Urban Mobility Planning. Only well-selected measures will ensure that the defined objectives and targets are met. The selection should build on discussion with key stakeholders, transparently assess measures for feasibility and contribution to the objectives, and consider experience from other places with similar policies. In order to maximise synergies and help overcome barriers, integrated measure packages should be defined. Planning evaluation and monitoring of each measure (or measure package) early will ensure that it is considered when responsibilities and budgets are discussed later on.