Now you are ready to get started with the main steps of developing a Sustainable Urban Mobility Plan. Developing a common vision and objectives are cornerstones of every SUMP. A vision is an important qualitative description of the desired future for the city and its mobility, which is then specified by concrete objectives that indicate the type of change aimed for. The two provide the basis for all subsequent steps of defining strategic indicators and targets and selecting measures. Scenarios and visions are strongly related, and the sequence of developing them can vary in different contexts or even run in parallel. Vision and objectives can only be guiding elements if they are widely accepted among stakeholders and citizens; therefore it is crucial to co-create them and establish common ownership.