The development of effective packages of measures is at the core of sustainable urban mobility planning. Only well-selected measures will ensure that the defined objectives and targets are met. The selection of measures should build on discussion with key stakeholders, consider experience from other places with similar policies, ensure value for money and exploit as much as possible synergies between measures. Essentially, at this stage, measures are identified in response to the questions: what, how, where and when? The identification of the measures (packages of measures) is an important milestone in the development of your Sustainable Urban Mobility Plan.