Krakow is one of the biggest cities in Poland. The maintenance and reinforcement of the metropolitan functions and – at the same time – a real improvement of the quality of life of Krakow’s residents became the challenges of city development in the early years of the new millennium.
A Transportation Master Plan was approved by the City Council in 2005. Its main goal was efficient, safe, economic and environmentally friendly transport of passengers and goods. This policy requested the implementation of a bouquet of comprehensive and coordinated measures and activities. Within the CiViTAS CARAVEL project (2005-2009), 18 complementary measures were implemented in total, which brought an improved quality to Krakow’s transport system.
These measures included introduction of less polluting vehicles in public transport (PT), installation of separated traffic lanes, priority systems, safe access to PT stops, attractive and informative audio-visual passenger information, new PT services (e.g. demand-responsive transport in low-density areas, integrated ticketing between independent operators, bike carriers on buses, public bikes), access restrictions for cars and delivery services to the historic centre. These hard measures were accompanied by a series of soft measures targeted to specific user groups (the university and its students and employees, citizens, young people, shopkeepers) such as carpooling, car sharing, marketing and promotion events, incentives, training, public meetings.
A carrot-and-stick policy aimed at discouraging the use of the private car while at the same time encouraging the use of PT or other transport modes through better, safer, more affordable and more reliable and attractive urban transport offers and services. The measures were all interrelated and were not implemented in isolation. A core project team supervised the progress and ensured an ongoing exchange between the measures and the stakeholders concerned. This project team was also responsible for communication and promotion. Despite some opposition from shopkeepers and administrations, the public accepted this city policy and this project thanks to a committed Lord Mayor and a strong project team. The project and the related measures came on the citizens’ agenda, were widely discussed and permanently visible to the public through the CiViTAS CARAVEL tram, posters and logos, public meetings and events (European Mobility Week), incentives and gadgets.
Source: Rupprecht Consult based on CiViTAS, www.civitas-initiative.org/city_sheet.phtml?lan=en&id=2