Activity 5.1: Identify the priorities for mobility

By Admin Eltis / Updated: 11 Nov 2015


Defining objectives means specifying what social, environmental or economic improvements are required, saying exactly what needs to be “reduced”, “increased“ or “maintained”. Objectives are higher level aims of the Sustainable Urban Mobility Planinfo-icon (e.g. cut congestion caused by cars) while measures (e.g. build a tram) are the means to achieve them. This contrasts with a planning approach that focuses on the delivery of schemes and infrastructure without reference to higher level objectives.

The definition of objectives will provide focus and structure between the development of the visioninfo-icon (> Activity 4.1 and 4.2) and the setting of targets (> Activity 5.2). Continued stakeholderinfo-icon involvement is a must to ensure acceptance of the identified priorities for mobilityinfo-icon.



  • Specify what the Sustainable Urban Mobility Plan should achieve, building on the common vision.
  • Formulate clear and measurable objectives (relate back to datainfo-icon gathering – ensure that data is gathered with a reasonable level of accuracy so that progress towards the achievement of objectives can be measured).



  • Build on the vision by analysing its implications for the objectives.
  • Assess the priorities for mobility together with key stakeholders. Not all objectives may be easy to achieve and there may therefore be a need to specify the most important objectives. Prepare, hold and follow up in stakeholder workshops and meetings.
  • Agree on a set of priorities for overall themes that reflect the needs of stakeholders and citizens in the urban agglomeration (see example below).
  • Define clear and measurable objectives that help to orientate measureinfo-icon selection and design. Specify what should be achieved and when.


Timing and coordination

  • Builds on the vision (> Step 4).
  • Elaboration over several months.



Vision reviewed to guide the development of the objectives.
Draft objectives developed.
Draft discussed with key stakeholders.

Final draft of the objectives formalised.


For more information

Transport Analysis Guidance Website – WebTAG (DfT)

WebTAG provides a special guidance unit on the topic of objectives, dealing with the UK government’s objectives for transport; local and regional objectives; objectives and targets; and problems.

Web link:



France: Overall general objectives for PDUs

The main objectives of a PDU are to assure coordination among all modes of transport, as well as promotion of the less polluting and more energy efficient modes.

In order to achieve these objectives – which are the outcomes of a local process - each PDU should at least consider addressing the following general themes:

  • The improvement of road safety and the safety of all traffic participants, through, among other things, an adequate sharing of the road space and the development of a road safety observatory at least for pedestrians and cyclists.
  • The reduction of car traffic.
  • The development of public transport and all other forms of less polluting sustainable transport, notably walking and cycling.
  • The development and exploitation of metropolitan routes (including the coupled national and county roads) and the implementation of improved traffic information.
  • The organisation and regulation of on-street parking and public parking, including Park&Rides, resident parking, and temporary parking of freight vehicles.
  • The management and regulation of freight transport (including a reflection on rationalisation) and multimodal transport.
  • The promotion of commuter plans for companies and public administrations favouring the use of public transport, carpooling.
  • The development of integrated ticketing for the full scope of mobility, parking and the promotion of intermodalityinfo-icon.

Source: Rupprecht Consult based on “Plans de déplacements urbains PDU – guide”, CERTU, Lyon, 1996.”


UK: Strategic policyinfo-icon framework for Local Transport Plans (national transport goals)

The UK Local Transport Plan guidance mentions five key goals for the development of the country’s future transport:

  • Support economic growth
  • Reduce carbon emissions
  • Promote equalityinfo-icon of opportunity
  • Contribute to better safety, security and health
  • Improve quality of lifeinfo-icon and a healthy environmentinfo-icon

Source: Department for Transport (UK): Guidance on Local Transport Plans, 2009.


West Yorkshire: Local Transport Plan objectives

The objectives for the Leeds LTP2 in the UK were developed in the context of the emerging long-term vision for transport in West Yorkshire. They reflected the resources likely to be available to the partnership implementing the plan.

An objectiveinfo-icon relating to each shared priority was developed:

  • Deliver accessibilityinfo-icon: To improve access to jobs, education and other key services for everyone.
  • Tackle congestion: To reduce delays to the movement of people and goods.
  • Safer Roads: To improve safety for all highway users.
  • Better air quality: To limit transport emissions of air pollutants, greenhouse gases and noise.
  • Effective asset management: To improve the condition of the transport infrastructure.

Source: Pilot Manual – full version,