Activity 4.2: Actively inform the public

By Admin Eltis / Updated: 11 Nov 2015


A common visioninfo-icon is the starting point for developing concrete measures. Sustainable urban mobilityinfo-icon planning outcomes can only be successful if citizens understand what the vision is about and if they support the broader goals. While it is not always possible to involve citizens directly in the vision building (> Activity 4.1), they should at least actively be informed about the vision building process and its outcomes. This helps to create awareness and broad acceptance.





  • Pro-actively provide facts about the planning process and inform about outcomes of important steps.
  • Avoid secrecy and corporatism; use public hearings and make notes from stakeholderinfo-icon meetings public to guarantee transparencyinfo-icon.
  • Conduct simple opinion polls that show trends and create arguments towards political decision makers.
  • Involve the media (local press, radio, TV).
  • Educate and inform citizens and other stakeholders about sustainable urban mobility issues through PR campaigns.
  • Disseminate vision document widely to citizens.

Activities beyond essential requirements

  • Involve citizens directly in the vision building exercise with interactive involvement tools (see > Activity 4.1).


Timing and coordination

  • Builds on> Activity 3.1 Prepare an analysis of problems and opportunities and 3.2 Develop scenarios.
  • In parallel to and after > Activity 4.1 Develop a common vision of mobility and beyond.



Notes from stakeholder meetings made public.
Attractive information material about vision building and its outcomes elaborated and disseminated.
Media involved.



Lille, France: Stakeholder and citizeninfo-icon involvement

Lille can be considered a typical example of stakeholder and citizen involvement in France. In the year 2000, the conurbation of Lille, today a grouping of 85 municipalities, adopted its first Plan de Déplacement Urbain (PDU, = Sustainable Urban Mobility Plan). Before the adoption of a draft plan by its political council, it set up several thematic working groups of local stakeholders and relevant authorities (e.g. local representation of the state, region, department, local municipalities and local chamber of commerce). The general public was involved through the organisation of a mobility forum as well as a set of so called “mardi du PDU” (“SUMP Tuesdays”). During these open debate sessions, the general public and different associations had the opportunity to discuss the different themes and parts of the Sustainable Urban Mobility Plan with the political representatives of the conurbation and involved technicians. The final Sustainable Urban Mobility Plan was adopted after the legally required public enquiry and integrationinfo-icon of the resulting small improvements in the plan.

Source: Rupprecht Consult based on Communauté Urbaine Lille Métropole, PDU, June 2003; Communauté Urbaine Lille Métropole, Projet de PDU, April 2009;


Valdemoro, Spain: Informing the public

The municipality of Valdemoro accompanied the development of its local Sustainable Urban Mobility Plan ( “Plan de Movilidad Urbana Sostenible”) by a dissemination campaign and the organisation of an exhibition “Cada paso cuenta. Ven a verlo” (“Each step is important. Come to see it”) with the aim of informing the population about the plan. The exhibition and the public information activities began at the same time.


Koprivnica, Croatia: Constant public engagementinfo-icon and information for maintained public and political support

Koprivnica is implementing a variety of sustainable urban mobility measures. The city places a lot of emphasis on engaging and informing its citizens about the implementation status – not least to maintain the support of citizens and politicians – for example by (positive) media coverage and the organisation of events such a large annual cycling festival. One of the most effective messages communicated via the media is in fact politicians riding their bicycles in front of cameras.

More info: 

Valdemoro, Spain: Informing the public

Valdemoro, a municipality of 66,000 inhabitants, started the process of developing its “Plan de Movilidad Urbana Sostenible” (Sustainable Urban Mobility Planinfo-icon, PMUS) in 2010. An important campaign was launched to raise public awareness and increase citizeninfo-icon participationinfo-icon.

Over two weeks in November 2010, the town council organised the exhibition “Cada paso cuenta. Ven a verlo” (“Each step is important. Come to see it”), with the aim to inform the population about the plan. This exhibition opened at the same time as the public information consultationinfo-icon process. The “PMUSV en 12 pasos” (“PMUS of Valdemoro in 12 steps”) is an additional dissemination campaign. It consists of the successive publication of the 12 steps in the form of advertisements on one of the main pages of the Valdemoro municipal journal, which appears monthly.

Moreover, three different flyers were created, each detailing aspects of the Sustainable Urban Mobility Plan, or dedicated to a particular targetinfo-icon audience. One flyer focused on the content of the plan, one flyer informs people about actions to be taken in the urban centre and the third one is for children.

Source: Kerstin Burckhart, IET, Barcelona, based on: to exhibition:

Koprivnica, Croatia: Constant public engagement and information for maintained public and political support

Overall, the city of Koprivnica has excellent preconditions for sustainable mobilityinfo-icon and an inherently high-level of acceptance of soft forms of mobility. In fact, there has been extensive and very supporting media coverage from the beginning. However, mobility measures (especially infrastructure works) may be expensive and conflict with the interests of certain groups. Therefore it is crucial that there is a good information flow towards the public during measureinfo-icon implementation, and that the feedback is taken up in the planning and implementation process.

As part of an extensive media campaign, the municipality runs a weekly radio programme on a local station. The programme is implemented as part of the Active Access project (, and provides information on cycling and walking and brings in various guests such as NGO representatives or children. There is regular media coverage also in other mass media: measure implementation is regularly featured on the local TV station and in newspapers.

Apart from being informed via the media, citizens are engaged in various mobility events. There is a large cycling festival every June during the car-free days. Once every 3 months, there is a regular cycling event. Although it is advertised only on Facebook, the town’s website and the local radio, it attracts as many as 200 cyclists.

Third, it is important to win and engage politicians. In this way, it is a very effective campaigning toolinfo-icon when the public sees local, national and international politicians riding the bicycle in front of the cameras. Professional events, such as conferences on social bike initiatives, also generate media interest and send a positive message to the public.

Eltis case study with more information:

Source: Gábor Heves, Regional Environmental Center for Central and Eastern Europe.