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Resultados de la búsqueda

Resultados de la búsqueda

  1. Case study
    08 March 2013

    Increasing Lisbon metro's revenue through innovative marketing (Portugal)

    1222 reads Collective passenger transport Portugal Lisbon planning- service integration Selling naming rights to businesses is known to have been effectively applied in football stadiums, sports leagues or...

  2. Case study
    29 May 2013

    Encouraging locals and tourists to use public transport in Madeira (Portugal)

    1459 reads Collective passenger transport Mobility management Portugal Funchal Marketing strategies / branding The Green Line bus line and the Tourist Kit initiative were launched in 2009 to encourage...

  3. Case study
    22 November 2010

    Exchanging recycling for public transport tickets in Almada (Portugal)

    406 reads Collective passenger transport Mobility management Portugal Almada campaigns (large scale) Marketing strategies / branding measures- awareness raising As part of a wider promotional scheme for a...

  4. Case study
    22 November 2010

    Almada's integrated public transport guide (Portugal)

    1111 reads Collective passenger transport Mobility management Portugal Almada planning- scheduling Marketing strategies / branding measures- mobility managment services The introduction of the new tram in...

  5. Case study
    22 November 2010

    Producing a promotional video on public transport in Almada (Portugal)

    482 reads Collective passenger transport Mobility management Portugal Almada measures- awareness raising measures- games / competitions MM for schools The main aim of the campaign was to design and produce...

  6. Case study
    29 July 2014

    Encouraging tourists to travel sustainably in Funchal (Portugal)

    6850 reads Mobility management In 2010 Funchal decided to implement a new sustainable public transport strategy to encourage tourists to use local transport over private forms of travel. Together with local...

  7. Case study
    28 July 2015

    Águeda's e-bikes: promoting cycling and stimulating the local economy (Portugal)

    2627 reads Walking and cycling BeÁgueda is an innovative electric bike-sharing project that started in the city of Águeda in 2011, providing the hilly city with a sustainable solution for cycling up and...

  8. Case study
    15 June 2016

    Developing a model to improve pedestrian infrastructure in Porto (Portugal)

    4953 reads Walking and cycling Walking is beneficial on many fronts. It is healthy, saves money and, by people choosing to use their feet rather than motorised transport, lowers emissions. In Porto over...

  9. Case study
    30 April 2018

    Surveying tourists: an insight into Madeira on-field evaluation activities

    868 reads Urban mobility planning Collective passenger transport Mobility management What exactly do we know about tourist’s mobility behaviour? To give an answer to this query, Horários do Funchal has...

  10. Case study
    15 January 2013