Activity 6.1: Identify the most effective measures


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Por Admin Eltis / Actualizado: 11 Nov 2015


Measures need to contribute to achieving the visioninfo-icon, objectives and targets. A set of options needs to be identified that realistically fits with the available resources. The first step is about gaining an overview of possible measures. Measures should be considered in “packages” rather than in isolation so as to take into account potential synergies.



  • Identify options of suitable measures and their integrationinfo-icon.
  • Get an overview of different options that contribute to the vision, objectives and targets.



  • Re-assess the resourceinfo-icon framework for measureinfo-icon implementation.
  • Identify options of packages of measures.
  • Make sure that the measures connect to the objectives.
  • Assess the likely effectiveness of measures.


Details on the tasks

Policyinfo-icon challenges in urban transport and possible responses (from CiViTAS-CATALIST project)

The following typology of urban policy challenges and possible response measures was developed in ‘A Guide for Urban Transport Professionals’ by the CiViTAS-CATALIST project, which supports dissemination and best practice transfer of the European Commission’s CiViTAS initiative.


Policy challenges

Health – How to create a healthy environmentinfo-icon for citizens

Congestion – How to create an economically viable and accessible city

Safety and security – How to ensure a safe and secure urban environment and mobilityinfo-icon

Participationinfo-icon – How to involve citizens and other urban mobility stakeholders

Strategic planning – How to achieve policy goals while ensuring that mobility needs of society and its citizens are met

Climate change – How to reduce climate change-related emissions from urban transport to contribute to achieving local, national and global climate change goals (as an additional and underlying global challenge to be considered in urban mobility policies.


Measure fields /Solutions:

a. Clean vehicles and fuels

b. Urban freight

c. Demand managementinfo-icon strategies (access restrictions, environmental zones, congestion charging)

d. Mobility management (mobility agencies, ecopoints system rewarding the use of public transport and other sustainable mobility options instead of the private car)

e. Collective passenger transport (new forms of public transport services, access for elderly and disabled passengers, integration of modes)

f. Transport telematics (e-ticketing, traffic managementinfo-icon and control, travel and passenger information)

g. Less car dependent mobility options (car sharing, carpooling, walking and cycling)


It is important to remember that addressing urban mobility challenges requires the implementation of integrated packages of measures (solutions) as opposed to single, isolated measures. The strongest connections between measure fields /solutions and urban mobility challenges are illustrated in the matrix in the next page.

Source: CiViTAS-CATALIST Project: CiViTAS Guide for the Urban Transport Professional – Results and Lessons of Long-Term Evaluationinfo-icon of the CIVITAS Initiative, 2012; and



Source: CiViTAS-CATALIST Project: CiViTAS Guide for the Urban Transport Professional – Results and Lessons of Long-Term Evaluation of the CIVITAS Initiative, 2012; and


Activities beyond essential requirements

  • Discuss option selection with key stakeholders.


Timing and coordination

  • After targets have been defined.
  • Done in parallel with > Activity 6.2 Learn from others’ experience



Framework of resources re-assessed.
Options of possible measures defined and summarised.


For more information

Possible measures – useful sources

There is a wide range of possible measures. This means that identifying the most suitable measures for your local context will require some desktop work and talking with members of the project team as well as stakeholders.

You may want to consult online databases and documents that provide an overview of possible measures that may match your objectives:


Good practice databases


Documents with reference to effective measures for sustainable urban mobility planning:


A konsult-based strategy option generator

KonSULT is a knowledge base that provides an assessmentinfo-icon of the potential contribution to policy of some 40 transport and land-use policy instruments, based on both a first principles assessment and a review of case studies. The option generator will enable users to interrogate KonSULT to identify the subset of instruments which are likely to be most useful in a specified context. The aim is to broaden the range of policy instruments which are considered rather than to dictate a particular approach. Users will be able to focus on their objectives, problems or performance indicators, specify their relative importance, indicate the overall strategy which they wish to pursue and identify the context in which they are working. The option generator will then use the assessment scores for each instrument in KonSULT to identify those instruments which are likely to contribute most.

Within the Intelligent Energy Europe CH4LLENGE project, KonSULT is being further developed. It will be tested by project partner cities engaged in the development and elaboration of their Sustainable Urban Mobility Plans as a tool of inspiration and for narrowing down policy options.

Web link: and

 Source: ITS Leeds



Dundee, Scotland: Use of a simple model

In developing its first Local Transport Strategy in 2000, the City of Dundee used the Transport Research Laboratory’s Transport Policy Model – which requires only very basic inputs – to assess what could be achieved by the measures that it was considering. This allowed it to select the most appropriate measures and to set meaningful targets.

Source: Tom Rye, Lund University, based on, p. 71