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Viral campaign encourages voters to walk or cycle (Belgium)

By Sarah Martens / Updated: 01 Aug 2014
On 1 September, a voting booth was mysteriously planted in a street in Leuven. People entering were in for a mobility-related surprise.
Mobiel 21, an NGO that promotes sustainable mobility, launched a viral campaign to make Flemish residents think about their mode choice when they go to vote for the local elections on 14 October. They posted a video on YouTube showing a lonesome voting booth in the middle of a street in the city of Leuven, with a notice saying “vote and win”.

Adventurous passers-by who entered the booth found a ballot asking: “How will you go voting on 14 October?” People who chose an environmentally-friendly mode of transport received a very pleasant surprise. People who chose the car got quite the opposite.

The movie will be spread through YouTube, e-mail, Facebook and Twitter. Mobiel 21 hopes to raise awareness on sustainable mobility amongst a wide variety of people, including those who are still very car-oriented. It should also put mobility on top of the political agenda. The movie was subsidised by the province of Vlaams-Brabant. Mobiel 21 will share its experience with other NGOs on the use of social media for campaigning.

Movie link: http://www.youtube.com/watch?v=yEppea6EDNs



Source and photo credits: Mobiel 21 (in Dutch)
Country: 
Belgium
Topic: 
Mobility management
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