Traffic signs to boost mode shift (UK)

By News Editor / Updated: 01 Aug 2014
The UK government is considering using the network of variable message signs on motorways and trunk roads to persuade motorists to park their cars and complete journeys by public transport.

Roads minister Mike Penning outlined the idea to the House of Commons transport committee inquiry into traffic management this week. “We have been thinking about what we can do to encourage people off the motorways and into other modes of transport using these signs,” he said.

“For example, if you are using the M1 and coming anywhere near Luton… literally within two to three minutes you could have parked and be on a train into London. That’s the kind of thing we are looking at.

“It’s a complete break with the traditional kind of information that we provide,” he added.

“There will be some opposition to it but we need to look at whether we can get better information about lots of things to the motorists as they drive.”

Source: Transport Today. Issue 573 June 2011
United Kingdom
Traffic and demand management