In total about 100 bus stops have been equipped with information boards informing when the next bus is not only planned to arrive, but also when it actually will arrive. Two larger sign’s have also been erected at the main bus square in Malmö giving the citizens access to accurate real time information on departures. Photo credit: Mats Persson
Objectives / Innovative Aspects
The measure objectives are to install a traffic information system with real time information at bus stops to be able to give customers extensive information on the travels. In this measure about 50 real time signs at bus stops and 2 monitors in bus squares will be put into usage. The specific objectives are to get 0.5 M more journeys and to get an increased awareness of good public transport.
In this measure 40 new realtime information signs and different monitors are planned. Two larger monitors will be erected in the main bus square Gustaf Adolfs torg to facilitate public transport use in places with high customer density.Task 1 - Development of Traffic information strategyTask 2 - Real time signs, phase 1Task 3 - First evaluation of real time signsTask 4 - New tender for Real time signsTask 5 - Selection of Real time signs, phase 2Task 6 - Test and installation of Real time sign>Task 6.1 - Upgrading existing signs to show real time informationTask 7 - Evalutate (internally) the quality of sending out traffic disturbance messages for Real time signsTask 8 - Evaluation of customers views
During 2007 all 40 real time information signs in Malmö were installed. About 60 older electronic information signs have also been updated to now provide real time information. At the main bus square were in 2008 two larger real time information signs erected showing departure times for the buses.
Real time information signs at bus stops improved the perception of quality for public transport. When the number of bus stops with signs increased from 44 to 84, travellers who highlighted that they would travel more by public transport increased by 2%. The percentage of respondents who felt real time information signs were hard to understand decreased from 20% to 16%. The “willingness to pay” for real time signs on the bus stops were about 4% of the ticket price and 4 % of the travel time when estimated in the stated preference study. The main objective was to increase awareness of good public transport and improve passenger patronage by 500,000 journeys which have been met by the introduction of this measure.