The objective is to identify and implement solutions to meet the mobility needs of tourists with a preference for using sustainable modes of transport. Many of the measures plan to be extended after MOST.
Sintra is located in a very touristic area of Portugal and suffers from traffic congestion and its associated negative effects, as the vast majority of tourist trips are undertaken by car. The objective of MobilSintra was to identify and implement solutions to meet the mobility needs of tourists with a preference for using sustainable modes of transport. 89 % of the 1.5 million tourists coming each year travel by car, as do 85 % residents of the town. Prior to the implementation of the measures by MobilSintra, few services for tourists existed, so it was clear that the target group needed basic mobility management services in any format, practical measures to improve the access of tourists to public transport.
Eight major initiatives were set up:
- improved access to sustainable transport: one day travel card to use the region's bus and train services, parking facilities for bicycles at PT intermodal points, additional bus services for tourists;
- cycling and walking tracks: a network of cycling and walking paths providing access to PT, with signposts; rent-a-bike service;
- information and marketing campaigns to encourage cycling and walking;
- improved information about public transport: integration of information from different PT operators in a single guide, also including a schematic plan of the region showing transport links and trip times between the major towns. The information and the map are available in mobility centres, tourist offices and hotels; >
- car sharing services: car sharing and transfer service provided by hotel operators, as well as collective taxis for tourists from hotel to airport;
- mobility information on the internet: www.cm-sintra.pt, tourist information in Portuguese; new website in English and French under construction;
- mobility centres: two centres were established in the tourist offices to provide personal tourist and mobility advice to visiting customers and to operate a free telephone line providing tourist and mobility information in several languages;
- bike transportation facilities: facilities to carry bicycles on horse drawn carriages; as the region is mountainous, cycling has not traditionally been a preferred mode of transport.
As there were no mobility management concepts before Mobilsintra, the impact will certainly be positive. Nonetheless, MobilSintra drafted a survey to measure the impact of these initiatives on the behaviour of the target group. Sintra considers the project to be a success and plans to extend many of the measures after MOST.