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Public Bike Scheme as a Social Business. Tirana. Albania

By News Editor / Updated: 02 Sep 2014

Tirana, Albania, implemented Ecovolis, a small-scale, low-tech public bicycle system, which could serve as a model for other cities where transport cycling is a new concept and where funding is limited.

Background & Objectives

Albania's capital city Tirana doesn’t have much of a utility cycling culture. However, City Hall has made efforts to accommodate cyclists on urban streets. Some of Tirana’s priority bus lanes have been designated as shared bus/bike lanes, and the city has ambitious plans to develop cycling as a serious mode of urban transport.

A separate challenge in Tirana is its hard-pressed population of Roma, who suffer from high unemployment and low literacy rates, among other social challenges.

An NGO called Social Alternatives Incentive Programme (PASS) has initiated a project, called Tirana Community Bicycle, to address both of these challenges. Its main objectives are to:
• introduce the community to an inexpensive, environmentally friendly form of transport - the bicycle;
• sell used bikes at low prices;
• donate bikes to the children of needy families and to PASS volunteers;
• establish a bike-sharing scheme in the city (Ecovolis);
• employ financially disadvantaged people to operate the bike-sharing scheme


 

Implementation

 

The Tirana Community Bicycle Albania project won the backing of Tirana City Hall and garnered financial support of USD 24,000 from the George Soros-funded Open Society Foundation Albania (OSFA). The US-based Pedal for Progress organisation donated 450 bicycles.

The stations of Ecovolis are staffed by attendants, which not only creates an employment opportunity but also puts staff members on the street to explain and promote the concepts of public bikes and utility cycling.

The scheme launched on March 23, 2011 with 40 bicycles and four bike stations, each staffed by two people in two shifts. Within two months, 2,000 people had registered for the system, half of them women.

One challenge was the higher than expected maintenance needs. During the initial weeks of the project, 30 of the scheme’s 40 bicycles required repairs on any given day. Organisers hoped to address this by purchasing sturdier, new bikes.


 

 

Conclusions

 

The initial public response has been very positive and has also stirred interest among corporate sponsors who had earlier been sceptical. “Before starting the project, it was very difficult for us to persuade companies to sponsor the project,” said Ecovolis communications manager Jola Foto. “Now the companies are interested and trying to negotiate with us to sponsor the project.”

Immediate plans called for expanding the service in Tirana with two more stations and then to branch out to other communities in Albania, including Durres, Pogradec and Vlora.

The scheme’s low investment cost and social enterprise model could make it good example for other cities where transport cycling is a foreign concept and where sponsorship is, therefore, difficult to leverage. With its many social aspects, including cycling classes, bicycle giveaways and employment opportunities, the Tirana Community Bike Project has also been an effective awareness-raising programme.

 

 

Topic: 
Walking and cycling
Archive
Country: 
Albania
City: 
Tirana
Author: 
Greg Spencer
Keywords: 
measures - awareness raising
measures - rental services
24 May 2011
02 Sep 2014
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