For the first time, all local public transport timetables and other local transport information were contained in one 'travel information' document. This was circulated to households and distributed at key locations to show and promote alternatives to travel by private car.
Background & Objectives
Previously, the amount and quality of transport information available to residents of Cloughjordan was quite poor. In order to obtain information people had to search for it in different locations and from different sources. None of it however was available in a single document or from a single source. The intention was also to assist the local rural transport service to develop and implement a new operational plan to continue its delivery of the National Rural Transport Programme.
The objectives were;
- To work with the existing and future inhabitants to ensure that they can live and work without having to own a car, whilst guaranteeing their mobility
- To promote a range of sustainable mobility services, which will offer the opportunity to influence inhabitants to reduce their use of energy through sustainable transport use.
Identification of all local mobility services, covering local bus and train scheduled services, local private bus hire and taxis, local cycle shop and the local CarSharing offer.
Production of local travel information leaflet and poster incorporating the above information. Distribution of the poster to key local shops and centres.
Production of a leaflet on calculating car costs. An existing British document was adapted to reflect the relevant content, costs and currency applicable in Ireland. This involved checking national government and motoring organisation websites and documents, redesigning the leaflet and inputting the new information as appropriate.
Development of an electronic cost and carbon calculator. Mendes staff devised a spreadsheet containing information on costs of motoring, public transport fares and carbon emissions, which was then linked to the Mendes website.
Contribution to the preparation of an Operational Plan for the local rural transport organisation in North Tipperary.
Mendes Limited, Tipperary Institute, North Tipperary LEADER Partnership
Following the distribution of the transport information to local residents, changes in general modal share and school trip modal choices were as follows;
- Car ownership decreased by 2.5%;
- Bicycle ownership increased by 7.3%;
- The number of passenger trips per month on local bus services increased by 6.5% between September 2008 and June 2010.
Travel to school:
- Car: 29.4% in 2008, 18% in 2010;
- Bus: 29.4% in 2008, 10% in 2010;
- Walking: 26.5% in 2002, 36% in 2010;
- Cycling: 11.8% in 2008, 36% in 2010.
Key factors for success and replication elsewhere
Ensuring that the information compiled and distributed is accurate, current, sufficient and attractive enough to provide potential users with the choices to encourage them to consider changing to more sustainable modes. It is important that plans are devised in conjunction with the key stakeholders, meet the needs and wishes of existing and potential users, meet the aims and objectives of both the organisations implementing them and the policy makers, who have devised the programmes being addressed.
Best ways to be disseminated
Directly to existing and potential users by way of publicly available information, be it printed or online media.
There are unlikely to be any transferability issues regarding the take up of the processes and products for other rural communities, but transferability to urban areas might be a problem. Another issue might be the availability of actual services and information about them.