In order to promote and encourage the use of cycles within Skopje, a new cycle rental initiative was introduced in 2007.
Background & Objectives
The two main objectives of the project are the reduction in greenhouse gas emissions in the city of Skopje, and the increased use by the public of bicycles for urban transportation needs. The project, financed by the British Embassy in Skopje, aimed to increase public awareness of climate change problems, as well as some of its solutions. Accompanying the launch of the rental scheme, an extensive information campaign was carried out with the assistance of local media, municipalities, politicians and celebrities.
- From October 2007, bicycles were made available for rental within the city centre
- Existing cycle lanes were upgraded and new ones implemented to created to cycle network
- A comprehensive media campaign was undertaken to promote the scheme, including stories in national and local newspapers and in the local press
- A dedicated website has been established, www.velosipedi.blog.com.mk, and
- The personal quest of a local man, Mr Marjan Gjorgjiev, to ride his bicycle from Skopje to Beijing was documented to increase awareness of the project.
The project was not formally evaluated, although its success was judged on the following measures;
- The creation of a new transport strategy for the City of Skopje which includes bicycles as a means of transportation;
- An implemented strategic plan for use of bicycles in the city;
- A new cycle lane network linking the east and west of the city;
- A minimum of 1,000 new bicycle users who have forgone the use of cars/taxis for their urban transport needs;
- Promotion of public-private partnerships for the creation and maintenance of a promotional network; and
- The creation of a non-governmental service for the rental of bicycles.
Further information about the scheme can be obtained at http://www.proaktiva.org.mk/ (in MK)