“Pedaladas hacia la Sostenibilidad” (“Pedalling to sustainability”). Navarra (Spain)

By News Editor / Updated: 29 Aug 2014

The environmental agency CRANA has developed a mobile exhibition as an educational tool to promote cycling in Navarra. It is comprised of information panels, bicycles and interactive elements that make it possible for the audience to experiment with bicycle stability and to find out how easy it is cycling up to 5 km.

Background & Objectives

CRANA has coordinated the drafting of the Cycle Master Plan of Navarra and has been assigned the task of organising information and awareness-raising actions, as recommended in the Plan, to increase the use of bicycles whist improving cycling infrastructures. This exhibition has taken place within the framework of IEE’s ADDED VALUE European project, and has been displayed in many different localities. The exhibition provides information to citizens on cycling resources available in Navarra and on different ways to make the most of them. It also raises the awareness of the audience on the importance of reducing the use of motor vehicles for everyday trips and journeys.

Implementation

“Pedalling to sustainability” is made available free of charge to municipalities and bodies interested in promoting cycling. It is comprised of:
  • 10 panels with information on available cycling resources in Navarra and different reasons why it is so important to reduce motor traffic,
  • 4 bicycles “with a story to tell”, for illustration purposes: everyday practice, cycling tourism, leisure mountain biking and sports road cycling,
  • 1 wheel with handlebars to test stability of a moving bicycle and,
  • 1 spinning bike for visitors to pedal and check how much time and effort it takes to complete trips of up to 5 km. In this case, a 0-5 km scale chart customised with public facilities in each locality is displayed (sports centre, town hall, health centre, schools, library, leisure areas, etc.) for citizens to cycle to from the venue of the exhibition. As they pedal, a cyclist in the scale completes the distance and gets to the desired destination. The spinning bike is arranged so that the user may cycle at a normal pace and trip times are as similar to actual times as possible. The information panel provides information on CO2 emissions avoided by cycling vs. trips by car.
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      Occasionally, guided tours have been offered, mostly to schools, including a Q&A game called “Cycling Gymkhana”.

      Conclusions

      The exhibit “Pedalling to sustainability” has been displayed in over 35 localities in Navarra, with a total of over 9.000 visitors during the last three years (2008-2010). The exhibition has been positively assessed by visitors, many of whom have stated that it has made them reflect on their habits and has made them more willing to use a bicycle for transport purposes. The exhibition has received larger numbers of visitors in localities where it was displayed within the framework of a sustainable mobility campaign or programme, and especially in those places where schools have integrated the visit to the exhibition into school activities. Visitors have valued most positively the exhibition’s interactive elements. Although the funds available under the ADDED VALUE project have been used up, the activity remains available free of charge for municipalities and bodies interested in it - with the exception of transportation and installation costs.
    Topic: 
    Archive
    Country: 
    Spain
    City: 
    Navarra
    Contact: 
    Maribel Gómez
    Author: 
    Maribel Gómez
    Keywords: 
    28 Nov 2010
    29 Aug 2014