The aim was to use the mobility centre to promote more sustainable modes of transport, through mobility consulting, information services and awareness raising about environmental and health implications of traffic. This would then achieve better use of existing infrastructure, and possible modal shift.
Background and objectives
In 1997 Lund adopted a strategy for a sustainable transport system called LundaMaTs, which helped establish a mobility centre in 1998. The mobility centre had to trigger and assist the development towards more sustainable transport, through mobility consulting, information services and awareness raising about environmental and health implications of traffic. The aim is to achieve a better use of the existing infrastructure through mobility management and contribute to a higher use of alternatives to the car (car-sharing, eco-cars) and thus to a modal shift.
Since January 2000, the mobility centre has on average 4 employees, working on five main projects:
- Mobility management in the city: awareness raising campaign on green travel policies among decision makers, multipliers and employees, education in eco driving, pilot on teleworking
- Mobility management in companies in Lund: awareness and consulting campaign in companies with tailormade brochures including information on travel time, travel cost, emissions and energy consumption
- Pilot project in Soedra Sandby: village near Lund where it was tested whether travel behaviour can be changed only by combining several mobility management activities
- Eco cars and carsharing: information campaign to increase sales of more environmentally friendly cars, brochures about carsharing
- Local production and local services: contests in the context of leisure activities
Results so far
Results show that inhabitants are quite aware of most of the projects and activities. In general, 90 % of the population considers the LundaMats investment as (very) good. Almost 10 % of the population states that LundaMats has influenced their travel towards more sustainable modes.
The close co-operation between the mobility centre and the comprehensive LundaMaTs scheme with its combination of physical measures and mobility management is probably the most important reason for success. Since effects have already been recorded after a relatively short period, even larger effects are expected, as investments in LundaMaTs will continue. Synergy effects are expected when several measures are being conducted simultaneously.
Sometimes it was rather difficult to convince partners of the idea of mobility management. The mobility centre continued to work on mobility management after the MOST project, focusing on encouraging sustainable mobility behaviour, more sustainable urban and land use planning and the support of the use of Eco-cars. The project benefited from a favourable situation, as there is strong local co-operation, enough resources with national support, a consensus-building policy style and a strong focus on participation of the target groups.