An Integrated Mobility Centre providing transport and tourist information has been established in Brno. The purpose of the centre is to provide a high-quality, one-stop customer service that enhances communication with customers.
Background & Objectives
Neither Brno nor in any other city in the South Moravian region so far had a facility that provided comprehensive mobility information for citizens and tourists. As a pilot project during the CIVITAS ELAN project the City of Brno decided to change this fact and set-up a service point that would provide residents and visitors alike with all necessary information on integrated travel and thereby increase customer satisfaction, accessibility and attractiveness of the public transport network. In addition, the objectives were to raise awareness on sustainable mobility modes, increase the sales of public transport tickets and to reduce operational costs by exploiting synergies and using innovative technologies.
The central intersection in the city centre, where six tram and six trolley bus lines meet was chosen as the location for the Integrated Mobility Centre (IMC). The implementation of the measure started with the reconstruction of the area around and a building in Jostova Street. As part of the measure real-time passenger information panels have been installed at Public Transport stops in the entire area..>Also, touch-screen internet information terminals are available within the centre. Customers of the IMC can purchase tickets in integrated vending machine also by debit or credit cards.
Within its first year of operation (September 2011 until August 2012) the centre reported a high number of visitors (9320 clients). Most of them are citizens. Nonetheless the centre is also visited by tourists (almost 1/5 of the clients).
More information about IMC and on Public Transport in Brno you can find here
In terms of size and scope the Integrated Mobility Centre in Brno is a completely new, innovative and unprecedented service.
The operation of IMC continues after the end of the project.
The majority of the visitors of the IMC make inquires and ask for information about transport related issues, suggesting that there had been a high demand for this kind of service in Brno. Ticket sales in the IMC, on the hand, so far only accounted for 0,05% of the total ticket sales. This shows that the assumption regarding an improved ticket sales development due to the set-up of the IMC where overestimated.