As part of the ADDED VALUE Project, the Healthy City Bureau of Vilnius recruited 5 hotels who were encouraged to promote cycling to their guests. The hotels were selected due to their proximity to local parks and also the old town area that is affected by heavy congestion. The initiative included cycle training for hotel staff and a cycle hire scheme linked to each hotel. 28 hotel employees took part in the training sessions and about 500 guests used the cycle hire scheme during the 2009 summer period.
Background & ObjectivesThe initiative aimed to encourage visitors to Vilnius to cycle, or use other sustainable transport modes for some, or all of their trips when visiting the city. The cycle hire scheme was part a wider campaign to promote sustainable transport use within Vilnius.The main objective of the initiative were to
- Tackle problems of urban mobility, including air pollution levels, energy efficiency and traffic safety issues;
- Encourage tourism via the new cycling offer;
- Promote the bicycle infrastructures in Vilnius;
- Encourage the general public to use more sustainable transport modes.
ImplementationHotels, guest houses, camping sites and other tourism service providers were invited to take part in the project. Five hotels were eventually selected to participate in the project due to their location to the city centre and also local parks, so that cycling was an attractive and easy option for them>The initiative contained two main components;
- Cycle training for hotel employees: Training for the hotel personnel was delivered by cycling experts from Vilnius Municipality Public Order Division, and the Safe Traffic School, which focused on training employees in the promotion of sustainable transport modes (especially cycling), cycling road and cycle maintenance skills;
- A bicycle rental in the summer season of 2009: whereby 25 hire bicycles were provided between the 5 hotels.