Health and mobility at Health Insurance Company GKK (Austria. Graz)

By News Editor / Updated: 29 Aug 2014

The Styrian Health Insurance Company GKK, introduced a number of Mobility management services targeted at staff and patients in order to inform them about the benefits of alternative modes and to encourage a modal shift. For both target groups these measures have resulted in a reduction of the number of cars parked on site and an increase in the use of alternative transport modes.

Background


The Styrian Health Insurance Company GKK is an outpatient health insurance and service centre in the city of Graz with approximately 1200 employees and 2000 patients/clients per day. Ten years ago mobility management services were introduced for the first time to face increasing car parking related problems.
 

Implementation


The range of services introduced try to encourage both staff and patients/clients to use alternative modes of transport when travelling to and from the centre. These measures were introduced for the staff members in order to inform them about the benefits of alternative modes and to encourage a modal shift:
 

  • parking management policies;
  • bicycle parking facilities;
  • training and safety checks;
  • bikers’ breakfasts;
  • free public transport trials;
  • personal mobility advice;
  • exhibitions and information packages.

For patients/ and clients the services range from:
 

  • provision of PT information;
  • individualised trip planning and advice during waiting times;
  • free PT test tickets for long term regular patients;
  • mobility awareness booklets;
  • annual health checks and;
  • a multi-journey combination PT ticket for patients attending their annual health check.

Results


For both target groups these measures have resulted in:

  • a reduction of the number of cars parked on site and;
  • an increase in the use of alternative transport modes.

The lessons that can be learned from the experiences at GKK are:

  • the development and implementation of mobility management measures depends on the ‘personality’ of the company and the mobility manager: changes in mobility behaviour are unlikely if no one is pushing for such changes to take place
  • it is important to gain support from those to whom the measures are targeted through awareness raising actions
  • the personal benefits of the different measures for staff and patients/clients have to be made clear

 


 

Topic: 
Collective passenger transport
Mobility management
Archive
Country: 
Austria
City: 
Graz
Contact: 
Hacked ! by abo al3z
Author: 
News Editor
Keywords: 
campaigns (large scale)
Marketing strategies / branding
measures - games / competitions
measures - mobility managment services
measures - parking Management
12 Jan 2006
29 Aug 2014