Bike to Work
In May 2007 Colruyt initiated the Bike to Work project, a very successful initiative resulting in more than 2 000 employees now cycling to work. The project received co-financing support from the Flemish Government's Pendelfonds (Shuttle Fund), which aims to ‘smoothen’ commuting. To manage the scheme, Colruyt employed a mobility co-ordinator. Participants must commit to cycling to work at least four out of five days. In return they receive a bicycle allowance, a new bicycle, bicycle equipment and ‘improved’ cycling conditions. The participants cycle more than 3.7 million km a year combined - an equivalent reduction in CO2 emissions (assuming they were car drivers) of 576 tons.
Bike from the station
Bike to Work is in fact a sequel to Colruyt's rail commuter project, Bike from the Station, which started almost 10 years before. Several hundred Colruyt bicycles are available for employees to cycle from the Halle, Kessel-Lo and Deinze train stations to the Colruyt headquarters or regional offices. In total, this means that employees travelled 3.1 million fewer km by car a year.
Trains and carpooling
Since November 2010 Colruyt employees have the opportunity to travel to/from work by train at zero cost. Colruyt takes on 80 per cent of the train-fare costs and the government supplements the remaining 20 per cent. Colruyt also hosts an internal carpool database, which help its employees search for 'matching' colleagues who can share cars. In total, this means that employees cut the distance travelled by their cars by 2.3 million km a year.