This case study reviews the most common barriers & benefits, provides information on measures to encourage active transportation, & looks at a selection of successful initiatives.
Background & Objectives
Most Canadians still choose to drive rather than walk, cycle or combine active transportation with public transit, such as using bicycle racks on buses. Research shows that programs that offer many options for active transportation tend to be more successful.
Workplace amenities and programs
Physical amenities that encourage active transportation at workplaces include such things as showers and change rooms, bicycle racks and dedicated bicycle parking areas. These can be augmented by initiatives such as flex hours and telework, or guaranteed ride home programs in cases of emergency or when employees need to work late.
Community/municipal amenities and programs
Providing community amenities for cyclists and pedestrians not only makes it more convenient and pleasurable for those who wish to engage in active transportation, but also makes the community safer for all residents.
Like many Canadian municipalities now incorporating active transportation into their existing transportation & urban planning strategies, the City of Vancouver created a Downtown Transportation Plan. The main plan includes sub-plans that address pedestrian and cyclist issues. They did this to maintain and improve Vancouver’s livability and economic performance.
Seasonal and/or weather-related amenities and programs
Active transportation in inclement weather, particularly during the winter months or on rainy days can be a challenge to even the most seasoned cyclist or pedestrian.
WalkSMART, a year-round program in Wilsonville, Oregon, offers incentives that make walking easier, safer and more enjoyable. Participants receive a pedometer to track their progress; participants log their distances and are eligible for prize drawings.
Successful active transportation programs remove barriers, provide the necessary infrastructure and amenities, create safe environments, and ensure that all of the benefits of active transportation are well understood.
By incorporating active transportation into workplaces and communities, all stakeholders stand to gain tremendous health, environmental, financial and social benefits.
The campaigns referenced in the case study are ongoing in 2009 except “Go for Green”
This specific case study was conducted under the Urban Transport Showcase Program which has ended. But case study work continues and is accessible
Many other case studies on cycling are available. A large case study on public bicycle sharing systems and bike system planning is expected soon and a public bicycle sharing guide, which is intended to help planners and decision makers
The full report in htm & pdf.
Case-study input by LifeCycle.cc