Nantes Métropole is involved in the Bike2Work project (2014-2017), whose objective is to promote commuting trips by bike by raising simultaneous awareness among employees and employers. In this context and in parallel to hosting Velocity and organising the year of cycling in 2015, the Métropole has tested a new version of call for proposals targeted at companies to support initiatives facilitating the use of bikes for for commuting trips.
Mobility management refers to the promotion of sustainable transport. At the core of mobility management are 'soft' awareness-raising measures like information, communication and marketing campaigns. Mobility management measures do not necessarily require large financial investments and may provide cities with good value for money.