"Pilot project study on innovative ways of sustainably financing public transport" carried out by CENIT and Prognos as part of a consortium led by COWI was commissioned by DG MOVE. The Final report is available from EUROPA in the EU Bookshop under the Transport Policy theme. The report abstract states that;
Mobility management refers to the promotion of sustainable transport. At the core of mobility management are 'soft' awareness-raising measures like information, communication and marketing campaigns. Mobility management measures do not necessarily require large financial investments and may provide cities with good value for money.