Background & ObjectivesThis national project seeks to promote cycling among school children with a yearly cycling campaign with the duration of two weeks during September. Schools from all over Denmark takes part of this campaign.
ImplementationEvery day the children bike to school during the campaign period they get a ticket. The parents are allowed to follow their kids.
When the period is over the teachers collect all the tickets and report it to the national campaign via a website.
Walking to school is not awarded a ticket since it is a bike campaign.
However, there are special rules for children who have a long way to school: If they bike to the school bus or take a ride when they get home, they also get a ticket. This special rule also apply for the smallest children (6-8 years).
The class participate as a whole which means that the pupils are not competing.
The website:
- Registration:
- On the website the teachers plot in the bike- and helmet days (=tickets). The teachers also register via the web.
- Tips and test
- Blog - children are telling stories about cycling
- Send a postcard
- For grown-ups (parents and teachers)
- Different material about the campaign, rules etc.
Public Relation:
The campaign is promoted highly to the schools and via the press until the start of every campaign.
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ConclusionsMunicipalities participating: 96 (there are 98 in Denmark in total)
Number of classes. 5685
Number of schools: 850
Number of pupils: 114173
Number of participants: 75447
Number of biking days: 637391
Number of helmet days: 486621
Results:
In 2007 the prizes were bikes for the winning class. Other classes got different things for their bike, eg. bike helmets.
37 classes got prizes, one family (the parents) also got a prize (tickets for a Tivoli).
More info:
Website for All Kids Are Cycling
AuthorLene Adams Rasmussen
Contact Lene Adams Rasmussen
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