Successful sustainable mobility measures can only come about through reaching the people for whom they are designed. Communicating directly and indirectly with users also helps to demonstrate transparency and a willingness to engage and involve citizens and stakeholders in a dialogue about services which are important to them.
The CIVITAS Initiative has produced a toolkit designed to help local, regional and national authorities with this very issue. It contains materials for the development of a strategic communications plan, the organisation of events, and the development and dissemination of printed and online media materials. It also provides advice on reaching consumers through branding and promotional products.
See below to download the toolkit.
Photo by Eltis