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New tools for fleet management released

VDO, a developer of automotive electronics and mechatronics, has developed several new services to allow fleet managers to better monitor drivers and vehicles, and ensure compliance with current legislation.
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Case Studies

Flemish campaign inspires potty-mouthed drivers to try stress-free travel (Belgium)

Driving can be a stressful and frustrating activity, particularly in Flanders where some 95 per cent of drivers vent their anger with traffic by swearing. Armed with this data, Flemish public transport company De Lijn launched a clever marketing campaign encouraging drivers to swap from cars to public transport. Through the use of direct marketing tools, television, radio, and social and digital media, De Lijn produced its Potver-pot (swear-jar) campaign that in 2013 resulted in a prize for the best Belgian television commercial, and which managed to raise significant awareness of the public transport services it provides.
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Recicleta - waste paper collection with cargo tricycles

Recicleta - waste paper collection with cargo tricycles

With the help of cargo-tricycles, disadvantaged individuals (with financial difficulties, from large families, unemployed) get ecological jobs: to collect waste paper from small companies in Bucharest. RECICLETA is the first almost carbon neutral initiative in Romania.
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