Ciclo Cultura, an event to encourage citizens to use bicycles Casalnuovo di Napoli, Italy

This event involved using bikes to discover the local area. The initial awareness raising event was carried out as part of the Transport learning project.

New pathway for pedestrians and cyclists in Helsinki, Finland

New infrastructure for cyclists and pedestrians should give active travel modes in Helsinki a new boost.

"VeloMap Romania" – on-line cycling map of Romanian cities, Romania

In 2008 the Romanian non-profit organisation “Kick the Saddle” developed an online cycling map for 35 Romanian cities. The map contains a lot of useful information for cyclists; filling a gap in information needed by current and potential bikers.

Information brochure on the innovative bicycle measures implemented in Wroclaw (Poland)

In Spring 2012, the cycling development department at the Wroclaw City Council published brochures for cyclists traveling in Wroclaw. The publications give a detailed explanation of the latest solutions implemented in the city to make the streets of Wroclaw more cycle-friendly.

Cycling in Ostrava, Czech Republic

A substantial increase in private car traffic in Ostrava has exposed negative effects such as increased noise, emission and vibration. The city has therefore attempted to reduce traffic growth by offering alternative types of transport such as cycling. Up to the end of 2012, Ostrava increased the length of completed cycling paths to 206 km and those under construction to 4 km.

SEGMENT: Employee Campaign London Hounslow (UK)

A series of tools and campaigns to promote active and sustainable travel to employees at London Borough of Hounslow.

MyTime Campaign rewards parents for active travel (UK)

In the framework of the EU project SEGMENT, the London Borough of Hounslow implemented a school campaign aimed at increasing walking and cycling journeys to and from school.

Campaign for 'new employees' in Gdynia, Poland

In the framework of the SEGMENT project, a campaign among new employees encouraged them to change their travel behaviour. The campaign included competitions, branded bicycles, decorated bicycles, free service and a poster campaign. All campaigns in SEGMENT were evaluated in a standardised way.

Children Education for Sustainable Urban Mobility in Alba Iulia, Romania through Active Access

The Active Access team developed in Alba Iulia a series of activities meant to impose active urban travel as a feasible option since the early stages of life. Among others interactive games like the Traffic Snake Game, an educative Christmas tree decoration, a thematic drawing contest etc. have been implemented. The Municipality, the city’s Energy Agency and the Inspectorate of Schools have been associated as partners, while the local press highly promoted the initiative.

General Practitioners Referral Scheme in London Hounslow (UK)

As part of their involvement in the European SEGMENT project, the London Borough of Hounslow organised a health and active travel campaign aimed at health professionals who can directly refer their patients to a walk or cycle scheme.