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Door to door delivery system on bicycle in Bucharest (Romania)

By Jan Christiaens / Updated: 01 Aug 2014
A small and determined group of youngsters has established the first bicycle courier service in Bucharest. “Tribul” (“the Tribe”) is a small social business that has huge potential in the crowded capital of Romania.
“Tribul” is a door to door delivery system. It is safe and fast as the couriers take the package directly from the sender to the recipient. The average time required for a delivery is 30 minutes from the moment the package is collected.

The charges take into account the priority of the delivery:
  • €4 for high priority (30 - 90 minutes)
  • €3.60 for medium priority (2 - 3 hours)
  • €2.30 for deliveries that can wait until the next morning
These rates apply regardless of the distance travelled in Bucharest. A 10% discount is available for NGOs. The only condition is that the package must fit into a backpack.

“Tribul” is a cause-driven business in that it promotes cycling and donates 40% of sales to NGOs. This helps its members to combine an active job with promoting their belief that cycling is the best solution for urban mobility.

Although sales revenue is not yet high, the business is already showing success because some companies are willing to pay an extra euro to support a good cause. The rapid delivery is also regarded as a bonus by customers, especially PR agencies, advertisers and other companies that have small items (envelopes, plans or maps) to send directly.

To customise their image and attract attention, couriers wear coloured feathers on their helmet or arm. This hallmark brings them luck, puts a smile on people’s faces and helps them stand out in traffic.

Source: Tribul (in Romanian)
Country: 
Romania
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