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Bologna is searching for cities across Europe to join cycling challenge (Italy)

By Raf Canters / Updated: 01 Aug 2014
The city of Bologna and the local transport authority SRM will launch a contest of European cities to challenge each other on transport cycling mileage in May 2012. Cities interested in joining the challenge should get in contact before 15 February 2012.

Within the Civitas MIMOSA scheme, measures to foster more sustainable transport modes such as bicycle, car-pooling, car sharing and flexible transport services are to be implemented in Bologna, Italy. A dedicated campaign Bologna Citta in bici (Bologna cycling city) was developed with the purpose of collecting data on mileage and calculating the C02 saved in comparison to habitual behaviour.

Bologna is now extending the scope of the campaign by looking for European cities to join a cycling challenge. During May 2012 a group of citizens in each participating city will track and compare their ‘cycling transportation’ kilometres through a GPS tracking system.

During Bologna's cycling campaign a group of volunteer cyclists tracked all ‘cycling transportation’ trips. A heat map highlighting the main paths used by the involved cyclists was produced. If extended further by means of a wider sample of users, the heat map could be a useful tool for planning bicycle paths and controlling cyclist flows in the cities.

During the cycling challenge and in cooperation with Endomondo, a sports community based on free real-time GPS, customised web pages for each participating city will be developed. Tracking will be facilitated by applications for smartphones as they have already been used for Bologna’s recent campaign. Track points and workouts in CSV format for the whole challenge period will be delivered to all cities by Endomondo.

Endomondo has offered to meet the costs of the required support for at least 10 cities: the amount of €3,500 per city was quantified. Each city should actively enrol its residents using its own channels: mailing lists, press releases and local promotional activities. In this way, costs can be limited, ensuring a positive impact in terms of image and results. A corporate logo for the campaign will be agreed.

Cities interested joining the challenge should get in contact with Dora Ramazzotti by 15 February: dora.ramazzotti@srmbologna.it.
Country: 
Italy
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