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Emission-free pizza delivery in Germany

By News Editor / Updated: 10 Mar 2015
Various pizza delivery companies have realised that most of the deliveries they make are within a short distance of their premises. They have therefore started to use bicycles for deliveries, saving themselves money and contributing to a reduction in car traffic.
Context 
Almost all goods transported within cities are transported by motorised vehicles. Between 44-45 per cent of all trips in the city are related to goods transportation, with light goods representing approximately 34-42 per cent of all trips, according to the CYCLELOGISTICS project. 
 
Food delivery services fall within this category. Food is often delivered by car and motorcycle, contributing to air pollution and traffic congestion in urban areas. As the majority of food deliveries are made within a short distance of the distribution centres, there is an immense potential for shifting the delivery of foods from motorised vehicles towards cargo bikes. Several pizza delivery services have already discovered the incredible advantages of transporting their goods using cargo bikes.
In action 
In Germany, the pizza delivery service Joey’s Pizza has been using cargo bikes for the past 10 years. The amount of pizzas delivered by bike by the franchise partners of Joey’s depends on the distance the pizzas have to travel and the territory. Especially in cities, Joey’s has noted significant benefits of using specially designed cargo bikes: they are faster, more flexible and the delivery personnel are not required to have a driving licence.
 
Additionally, the employees involved were much more enthusiastic about their work and the franchise group was able to reduce their expenditure. The model of bike used for the pizza deliveries was developed by the cargo bike manufacturer GobaX and is called G1. The G1 bicycle is a fairly new product with a number of noteworthy features. The luggage carrier, made from stainless steel, is the basis for various transport systems. The 24’’ tyre and the two-legged kickstand are indispensable when transporting heavier goods. Promoting their bicycle not only as a green and sustainable mode of transport but also as way of maximising a company’s profit, GobaX is a real pioneer. The G1 bike is now its third generation and it is currently working on a new bicycle with electric assistance.
 
The idea of transporting pizzas in an emission-free way with a bicycle reached the International Pizza Expo in Las Vegas in March 2011. At the expo Thrust Electric Bikes presented their eco-friendly vehicles and tried to convince pizza delivery companies to introduce bicycles into their fleet. Thrust Electric Bikes has been developing bicycles for many years and specialise in bicycles designed to deliver food. The bikes are equipped with a 750W electric hub motor and contain various exchangeable containers for different kinds of foods. The batteries, which last approximately 20 miles, are located underneath. The maximum speed the bikes are allowed to travel is 20 miles/hour, which can be reached within five seconds. They can purchased from $ 5 000.
Results 
GobaX, in co-operation with the Joey’s Pizza franchise, calculated how much money can actually be saved by using a bicycle instead of a car (as an example, the average distance travelled by a common deliverer was used). The results underline every argument in favour of the bicycle: within a year, over € 6 000 can be saved. The data included the initial cost, maintenance, wear of parts, energy consumption, depreciation and insurance. Summing up these figures, the total cost of a car lies at € 7 300 and for a G1 bike, at about € 1 000. In 2012 GobaX plan to sell 2 500 bikes in Germany, Austria, Switzerland, France, Belgium and The Netherlands.
Contact: 
Region: 
Northern Europe
Country: 
Germany
City: 
Stuttgart
Author: 
Elisabeth Magnes
24 Nov 2011
10 Mar 2015
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