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PRESTO - Promoting Cycling for Everyone as a Daily Transport Mode

By Pavlina Dravecka / Updated: 22 Sep 2015

The PRESTO project applies the best of Europe's know-how on cycling to trigger a higher modal share of cycling, develop a "cycling culture" in cities and strengthen stakeholder cooperation. PRESTO has put city mayors and councillors on pedelecs so that they can experience for themselves the advantages of cycling in cities, which could benefit the whole community for years to come.

PRESTO has produced guides for policy makers to help them develop a cycling policy strategy as well as implementation fact sheets designed as working tools for those implementing cycling policy. The documents, available in a number of European languages, follow three thematic pillars: infrastructure, promotion and pedelecs, taking into consideration whether the city is a 'starter', 'climber' or 'champion' with respect to cycling.

The project has demonstrated that it is necessary to observe a balance between infrastructure and promotion in order to accomplish the status of a successful cycling city and also that starter cities do have the potential to increase their cycling level. PRESTO is running e-learning courses in English for a European-wide audience, which are targeted at those who are implementing cycling policy in starter cities (less than 10% modal share of cycling). Currently courses are available on 'bike to work campaigns', 'intersections' (with a focus on roundabouts) and 'pedelecs'. Further courses are being developed, and will be available later in 2011.

PRESTO is co-funded by the EU under the Intelligent Energy Europe programme.

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