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Mobility Update August 2011

By Admin / Updated: 15 Jan 2015

Welcome to the Eltis Mobility Update

 

Welcome to the latest edition of the Eltis Mobility Update. To help you find out what's new and happening in Europe, we once again present you with the best news highlights, case studies and tools on urban mobility. This month's edition features a guest contribution on the role of speed and slowness in urban transport, by Carlosfelipe Pardo, a Colombian psychologist. We wish you an entertaining read.

Your Eltis team

News Items

TROLLEY award for best practice trolleybus marketing approach

The winner of the first TROLLEY marketing award was chosen during the project's Marketing Symposium in Lviv, Ukraine. The award went to the Electric Tbus Group from the UK. The TROLLEY project aims to promote electric public transport as a key to unlock the vast potential of trolleybuses to transform public transport systems from "fossil mobility" to "electro-mobility".
>> read more


Are electrics really more climate-friendly than other cars?

Fears that electric and hybrid cars are no better environmentally than oil-fuelled cars have led to a study which shows that electrics and hybrids are better over the whole of their life, but not by as much as was originally thought. They generate more carbon emissions in their manufacture than traditional cars, but when total lifetime emissions are taken into account they have fewer overall carbon emissions.
>> read more


Carole Coune leads International Transport Forum

Carole Coune has officially assumed the office of Secretary General of the International Transport Forum at the OECD. As of 1 August 2011, Coune, a Belgian national, takes over from Jack Short, who is retiring, as leader of the Paris-based intergovernmental organisation which brings together 52 nations from around the globe.
>> read more


Why do the Dutch cycle to work? (The Netherlands)

Despite many Dutch people living within cycling distance from work and the increased focus of policy in favour of this, only a proportion of commuters cycle to work. Dutch researcher Eva Heinen's PhD research examines the decision making process with regards to bicycle commuting. Heinen suggests a number of possible ways to encourage more cycling to and from work.
>> read more


New calls for transport research (FP7) launched

The European Commission launched a new round of FP7 calls for transport research. Related to this are the Demonstration Activities within the European Green Car Initiative and the transport horizontal call (TPT) as well as the DG MOVE transport call.
>> read more


Tools

Optimising Bike Sharing in Europe – A Handbook

The Handbook offers facts and figures about bike sharing schemes and recommendations for their planning, implementation and optimisation. It is based on the broadest survey of bike sharing initiatives in Europe to date. The Handbook will be of value to both people already involved in bike sharing as well as those wishing to better understand how bike sharing works.

Introducing…

European Mobility Week

Ten years ago, the European Commission invited municipalities across the EU to take action against the threat of climate change and to improve the quality of life for citizens by making cities more pleasant places to live in. This brochure focuses on 22 cities which have featured in the Mobility Week awards in the last ten years.

From a small event involving some 320 cities in 2002, European Mobility Week has grown into a phenomenon which included a record 2,221 cities in 2011. Much has changed over the past decade. We are more aware of how personal mobility choices affect our well-being and that of our neighbours.

There is a growing awareness of the need for alternative forms of transport, to cut greenhouse gas emissions and produce less of the pollutants that contribute to respiratory diseases and damage our environment. The health benefits of cleaner transport are numerous, from improved fitness, as people adopt walking or cycling as part of their daily routine, to higher economic efficiency and economic growth.

This brochure highlights the broad range of original ideas and activities that have formed part of the mobility week brand - many of them the fruit of grass-roots initiatives by local communities - and the permanent impact they have had both on the urban environment and on people's behaviour. It is a fitting tribute to inspiration coupled with hard work and determination

Download the "Ten Years of European Mobility Week" brochure

Apply for the European Mobility Week Award

The European Mobility Week Award was designed to reward activities carried out by local authorities in the framework of the European Mobility Week. It is awarded to cities that have proved to be front-runners in terms of sustainable transport and have managed to communicate the campaign’s message to citizens.

>> read more

 

User Forum

Every month a topical subject related to your work will be brought up for discussion. Join the User Forum to participate in the discussion and share your point of view with others...

This month's subject: Can we influence how individuals interact with their friends and family, and how that can change their behaviour?

Most of our Mobility Management measures are focused on price and information, but if we really want social change on a massive scale we might be better looking at other factors. The International Transport Forum recently presented an award to John Axsen, for a study on the intersection between societal influence and transportation. Axsen found that consumers heavily base their decisions on social influence: "Our interactions with friends, families and co-workers affects the way we make decisions, how we value the environment, and how our lifestyle relates to our purchase decisions". 

Malcolm Gladwell in his book Tipping Point (2000) argues that the speed and success of a social epidemic depends on very few people:

...on Connectors who "link us up with the world ... people with a special gift for bringing the world together."  Gladwell attributes the social success of Connectors to "their ability to span many different worlds [... as] a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy."

 

… and Mavens who are "information specialists", or "people we rely upon to connect us with new information". According to Gladwell, Mavens start "word-of-mouth epidemics" due to their knowledge, social skills, and ability to communicate. As Gladwell states, "Mavens are really information brokers, sharing and trading what they know"

 

How do we find, convince and recruit Mavens and Connectors?

Eltis user of the month

is Tomasz Zwolinski, Municipality of Krakow, PL 

>> read more about Tomasz Zwolinski

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